Terms of Service

The rules of using Kulli & Co., in plain English.

This page is the contract that governs kulli.co, Kulli Stores subscriptions, and the WhatsApp business number. Written to be readable in one sitting — no small print, no legalese for its own sake.

Last updated: 2026-09-30 · Effective: 2026-09-30

Who these terms are between

These terms are a contract between you and Kulli & Co., a sole proprietorship registered in Bengaluru, Karnataka, India, run by Nikshep Kulli. “We”, “us”, and “Kulli” refer to Kulli & Co. “You” refers to whoever is browsing kulli.co, contacting us for a build, or paying for a Kulli Stores subscription.

By using the site or any Kulli service you accept these terms. If you do not accept them, do not use the service.

What Kulli & Co. offers

  • Embedded engineering studio work. Forward-deployed engineers who ship the hard technical work in production and hand back clean systems the client owns. Scope, fee, and delivery are set in a separate written agreement per engagement.
  • Kulli Stores. A managed online-store service for small businesses in India: setup, ongoing hosting, payment link, and support. Pricing tiers are published on /stores and confirmed on the merchant’s Razorpay payment link before any charge.
  • The site (kulli.co) itself. Content, insights, and contact channels. Free to read; no login required for the public pages.

Payment terms (Kulli Stores)

  • Setup fee. One-time, paid on Razorpay before any build work starts. Amounts per tier are on /stores. Setup covers store creation, product upload, payment integration, and one round of merchant-provided edits.
  • Monthly subscription. Charged from the calendar month after the store goes live. Payment link is sent on the first business day of each month; a store that has not paid by day 7 is paused (visitors see a “temporarily unavailable” notice, not a 404). Payment brings it back online within a business day.
  • GST. Kulli & Co. operates below the GST registration threshold and does not collect GST. Invoices carry our PAN and the note “GST not applicable”.
  • Refunds. Setup fee refundable in full if we cannot deliver the tier as described within 14 days of payment. Once the store is live, the setup fee is non-refundable. Monthly fees are non-refundable but can be cancelled anytime (see “Cancelling a subscription” below).
  • Chargebacks. Please talk to us first at nikshep@kulli.co. We resolve billing disputes within one business day.

Acceptable use

You may not use kulli.co, the WhatsApp business number, Chatwoot, any Kulli Stores merchant surface, or any related integration to:

  • Send spam, phishing, or unsolicited bulk messages of any kind.
  • Sell or advertise illegal goods, items restricted under Indian law without proper licence, or content prohibited by Meta’s Commerce Policies (for WhatsApp merchants) or Razorpay’s prohibited categories.
  • Impersonate another person, business, or brand, including using a store name that misleads about who runs it.
  • Scrape, crawl, or reverse-engineer the site or the Kulli Stores infrastructure. Our public content is for reading, not for training external LLMs or building competing directories.
  • Break Indian law (IPC, IT Act 2000, Consumer Protection Act 2019, DPDP 2023) or any other law that applies to you.

If we notice acceptable-use violations we will contact you first. Repeated or serious violations end the engagement (see “Termination”).

Ownership of what we build

  • Merchant content is yours. Product photos, descriptions, brand assets, order data, and customer contacts uploaded to a Kulli Stores site belong to the merchant. On cancellation you get a full export (JSON + media) within 7 days.
  • The site build is yours to keep. Once the setup fee is paid and the store is live, the merchant owns the rendered site and the deployment. We do not lock the build behind a subscription paywall — cancelling the monthly subscription removes ongoing hosting and support, not the code and content.
  • Kulli tooling stays with Kulli. The internal templates, admin dashboards, and infrastructure code that make the studio work are Kulli & Co. property. Nothing in a merchant engagement transfers rights to these.

Third-party services this site depends on

Some parts of kulli.co and Kulli Stores rely on third-party platforms. Their own terms apply alongside these:

  • Meta Terms of Service — applies whenever you interact with the site through Facebook, Instagram, Meta Pixel, WhatsApp Business, or an ad served through Meta Ads Manager.
  • Google Terms of Service — applies to analytics data collected via Google Analytics 4 and Google Search Console.
  • Razorpay Terms of Use — applies to payments processed through hosted Razorpay payment links or payment pages.
  • WhatsApp Business Terms — applies to messages sent to or from the Kulli WhatsApp business number +91 74835 08769.
  • Zoho Terms of Service — applies to lead and contact records stored in our CRM.

Cancelling a subscription

  • Email nikshep@kulli.co with “Cancel subscription” in the subject.
  • We confirm within 1 business day, stop the next month’s payment link, and export your data within 7 days.
  • The store remains online for the remainder of the paid month, then the hosting endpoint is retired. Merchant-owned domains stay with you and can point elsewhere.
  • No cancellation fee. No dark patterns to talk you out of it.

Warranties and liability

Kulli Stores is provided on an “as available” basis. We run on well-supported hosting (Cloudflare Pages for the site, Razorpay for payments, self-hosted Chatwoot on a DigitalOcean droplet for messaging) and target 99.5% monthly availability across business hours (IST 9am–9pm).

To the extent permitted by Indian law, Kulli & Co.’s total liability for any claim arising out of these terms or the service is capped at the fees paid by you in the 3 months before the event that gave rise to the claim. We are not liable for indirect or consequential losses (lost profits, lost orders, or reputational harm) except where Indian consumer protection law says otherwise.

Termination

  • You can leave any time (see “Cancelling a subscription”).
  • We can end an engagement with 30 days’ notice, refunding any unused portion of a monthly subscription pro rata.
  • We can end an engagement immediately for a material breach of “Acceptable use” above — typically illegal content, chargeback fraud, or ongoing spam through the WhatsApp number. Fees paid for that month are forfeit.
  • On termination, data export and hard deletion follow the schedule in the Privacy Policy.

Governing law and disputes

These terms are governed by the laws of India. Any dispute arising under them is subject to the exclusive jurisdiction of the courts at Bengaluru, Karnataka. Before filing, please email us at nikshep@kulli.co with “Dispute” in the subject — we reply within 7 days, and most billing or delivery questions resolve there.

Changes to these terms

We update this page when the service materially changes (new payment rail, new integration, new pricing tier). The “Last updated” date at the top of the page reflects the most recent change. For a merchant on a paid subscription we email the change 14 days before it takes effect so you can cancel if you disagree.

Contact

Kulli & Co. · Bengaluru, Karnataka · nikshep@kulli.co · other ways to reach us

For data requests specifically, see the Privacy Policy.